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Then Build

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Practical web design notes for small businesses.

Straightforward guidance on branding, website strategy, SEO foundations, and conversion-focused design without agency jargon.

Website strategyBrand claritySEO basicsConversion ideas
Dream
Then Build
Website strategy
Brand clarity
SEO basics
Conversion ideas

Weekly

Practical topics

No fluff

Plain-English advice

Actionable

Small-business focus

01

What your homepage needs before you spend on ads

Clear positioning, obvious calls to action, fast loading, and proof that your business is legitimate.

  • A specific offer
  • A frictionless contact path
  • Visual proof and trust signals
02

Why templates often feel cheaper than they look

Templates can be useful, but they rarely solve message hierarchy, brand consistency, and conversion flow without real design decisions.

  • Generic sections
  • Weak brand fit
  • Missed mobile details

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